Yacob Assayag has been in the fashion business for over 35 years. Yacob’s engineering background gives a logical detail to each and every design orYANY creates. His Moroccan/Israeli decent and travel has inspired the collections and design greatly. Arielle Assayag, Yacob’s daughter, brings functionality and trends to each piece designed. This powerful father/daughter team brings the best of both worlds together to create the bag for you!
Marketed to the “every day woman” and designed with beautiful detail and craftsmanship, orYANY will have everyone wondering where you got your bag. The collections’ dynamic appeal and textured looks are sure to turn heads wherever you go. The bags are suitable for daily essentials and transition from day to evening.
orYANY incorporates the nuance of style and class with the convenience of a highly functional product. With business-casual handbags, any on-the-go woman can have a sophisticated handbag that easily transfers from her home to work life.
orYANY handbags are chic tools for consumers, with an emphasis on exterior and interior compartments for organizational ease. Distinct lining, custom hardware, and innovative form are a staple of the brand and promise continued individuality and creativity.